Maximizing Your Donor Dollars (and Free Dollars) Through Digital Marketing presented by Search Influence
Ended Aug 14, 2019
Full course description
Learning Objectives:
● What is the Google Ads grant program?
● Application process & who is eligible
● Most important guidelines to keeping your account in good standing
● How to build out your campaign to leverage more of your allocation and potentially earn more
Using Social Media to Influence Your Cause
Learning Objectives:
● Best practices that Nonprofits can utilize for free
● Choose digital advertising tactics appropriate for your needs and align them with Facebook’s campaign objectives
● Review targeting options and examples of what has worked well for us
○ Custom Audiences
○ Lookalike audiences
● Tracking success with the Facebook Pixel
Google Analytics
Learning Objectives:
● Tracking across multiple websites, domains, and platforms
● Ecommerce tracking (ex: process for assuring a new ticket type is tracking properly)
● Understanding conversion types that are most relevant to you
● Google Tag Manager
● How to track the effectiveness of your digital marketing campaigns